Introduction
Many people still enjoy Charleston, a confectionary bar that began production in 1922. This morsel is something of a hold-over from the age of the Charleston dance, of which this confection bears the name. From the market progression from the initial stage to a place that is known today, together with chew candy products, Charleston Chew is among the brands that are popular with different people, would-be clients or customers.
Explore the detailed history of Charleston, one of the oldest confectionery products still enjoyed today.
The Fox Cross Candy Company has been producing Charleston, a confectionery product, since the 1920s. Over the years the candy has gone through some transformations and still to this day is adding more flavors and forms. Today, one can see it as rather spectacular, although excessively dramatic, gesture referring to the themes of ever-lasting confectionery bars.
The Birth of a Candy Icon
Stage actor Donley Cross and Charlie Fox created the original Charleston Chew in 1922. They developed the candy to embody the dynamic of the Charleston dance, hence its name. The initial type had a vanilla nougat filling enrobed in chocolate, a combination which brought the candy a long-standing fame it enjoys up to date.
Transformations Through the Decades
However, Charleston experienced a change of ownership in 1957, this was with Nathan Sloane acquiring the chewing gum company. Further, the company’s brand Sloane diversified the candy option in the 1970s with chocolate and strawberry versions of the product. These changes revitalized the candy brand and encouraged appreciation from people of all ages thus establishing the brand in the candy business.
Expanding the Flavor Palette
Charleston Chew has manufactured three flavors in this confectionery: vanilla, chocolate, and strawberry, although it has experimented with other flavors at some point. New mini Charleston chews debuted in 1998 as a little version of the original for people who wanted a quick-fix candies. However, such flavors as banana, grape and cherry are no longer available, nonetheless, the candy is still advancing.
Charleston Chew’s Journey Through Ownership
In this case, the Papa Group owned Charleston Chew for some time before transferring ownership to the Nestlé Company. However, Nabisco bought the brand in 1980 and later Warner-Lambert continued the domination in 1988. Last, Tootsie Roll Industries bought the manufacturing and marketing rights of Charleston Chew in 1993, and they still produce and sell the candy internationally.
The Nostalgic Appeal of Charleston Chew
It wouldn’t be wrong to say that people have loved Charleston Chew for record years, thanks to its unique appeal, which perhaps reminds them of sweet childhood memories and, of course, the candy’s delicious taste. For those of the target market who grew up with it, the product brings back memories of sweet times coupled with frost; whether eaten as an ice cream or chewed like a candy. This way, the candy has been able to diversify while maintaining the key aspects that have made the candy popular among candy lovers.
FAQ’s
What flavors does Charleston Chew come in?
It is available in vanilla, chocolate, and strawberry flavors.
When did they create Charleston Chew?
The Fox-Cross Candy Company created it in 1922.
Who currently owns Charleston Chew?
Tootsie Roll Industries owns Charleston Chew.
What inspired the name Charleston Chew?
The candy was named after the popular Charleston dance of the 1920s.
Are there bite-sized versions of Charleston Chew?
They introduced Mini Charleston Chews in 1998 as a smaller alternative.
Conclusion
Charleston Chew has successfully established itself as one of the most delicious and recognizable candies in the world. Founded in the 1920s to what it is today under the Tootsie Roll Industries, this candy has come a long way. The history of Charleston sums up the changes in sweet lovers’ propensity and guarantees that this candy will always be beloved by the following generations.
